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OpenAI shuts down Sora, raising questions about AI startup sustainability

The Wire·March 30, 2026

OpenAI has discontinued Sora, an AI video startup, prompting discussions about the challenges AI-native companies face in maintaining sustainable business models. Despite heavy VC investment in AI’s next wave, some startups struggle to achieve profitability or product-market fit. This serves as a cautionary tale for solo founders and small teams in the AI economy.