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Meta to allow rival AI chatbots on WhatsApp in Europe for a fee

The Wire·March 9, 2026

In response to European Commission antitrust pressure, Meta announced it will permit third-party AI chatbots on WhatsApp Business API in Europe for the next 12 months, charging a fee for access. This marks a shift from previous restrictions that blocked competitors’ chatbots, potentially fostering a more open AI ecosystem on the platform.