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Meta to allow rival AI chatbots on WhatsApp in Europe for a fee

The Wire·March 9, 2026

In response to European Commission antitrust regulators, Meta announced it will permit general purpose AI chatbots from competitors to operate on WhatsApp Business API in Europe for the next 12 months, subject to a fee. This policy shift could foster a more competitive AI ecosystem and benefit smaller AI-native companies seeking access to large user bases.