Buzzfeed’s AI bet backfires with $57M loss, CEO doubles down on AI apps

Buzzfeed embraced AI three years ago to generate articles and quizzes but faced a $57.3 million loss in 2025 as users rejected AI-generated content. Despite the financial hit and stock price drop to $0.70, CEO Jonah Peretti plans to continue launching new AI applications, signaling a persistent but risky commitment to AI-driven growth.